Key Responsibilities:

• Create high-quality graphics, social media content, digital ads, banners, signage, email creative, website assets, and other marketing materials using Adobe Creative Cloud.
• Be proficient in Adobe Photoshop, Illustrator, After Effects, Audition, and Premiere Pro.
• Efficiently edit and retouch photography and video content for websites, campaigns, email, advertising, and social media. Illustration, animation, and motion graphics experience is a plus.
• Write clear, engaging copy for social media, blogs, newsletters, email/SMS campaigns, websites, advertisements, and other marketing communications.
• Help lead the execution of social media,email and SMS marketing, including campaign planning, creative development, segmentation, scheduling, deployment, and performance analysis.
• Assist with the ongoing maintenance of multiple company websites, with hands-on experience using Squarespace or similar website-building platforms.
• Create and update website pages, banners, images, promotions, location information, and other digital content while maintaining brand consistency.
• Understand basic website layout, UX, mobile responsiveness, SEO, analytics, and digital integrations.
• Monitor website, campaign, email, SMS, and social analytics and engagement to identify opportunities and improve future marketing efforts.
• Travel regularly throughout Pennsylvania and Ohio to merchandise retail locations, complete store refreshes, maintain brand standards, support new store openings and events, and work directly with dispensary teams.
• Assist with retail merchandising, including displays, signage, promotional materials, brand presence, and overall showroom presentation.
• Ensure all visual and written content follows company style guides, brand voice, marketing direction, and applicable compliance requirements.
• Collaborate with Marketing, Sales, Retail, Operations, and Compliance during planning and brainstorming sessions and help execute effective campaigns.
• Manage projects across multiple brands, dispensaries, and states while balancing changing priorities and deadlines.
• Maintain organized creative files, digital assets, project materials, and brand resources.
• Be comfortable learning and working within new marketing platforms, menu systems, analytics tools, and other marketing technology.

What We're Looking For:

• Creative with a strong eye for design and brand presentation.
• A leader and self-starter who doesn't need to be walked through every assignment.
• Comfortable taking ownership of projects and finding solutions.
• Highly organized and capable of managing several projects simultaneously.
• A strong communicator and collaborative team member.
• Comfortable working in a fast-moving, highly regulated industry.
• Willing and able to travel throughout PA and OH as needed.
• Equally comfortable designing a campaign, updating a website, building an email, analyzing results, and physically merchandising a dispensary.

Preferred Skills & Platforms:

Diversity and Inclusion: 

Maitri Medicinals is an equal opportunity employer that does not discriminate based on race, creed, color, national origin, ancestry, age, marital status, sexual orientation, genetic information, pregnancy, sex, gender identity or expression, disability, or because of the liability for service in the armed forces of the United States or the nationality of any individual, or any other characteristic protected by applicable federal, state, or local laws.  ​ 

Maitri is an Equal Opportunity Employer. Maitri does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.